the harris polll
The Joy of Checking Out
A deep dive into the shifting landscape of digital shopping, exploring how consumer behaviors and technology are shaping the future of retail. This year’s insights highlight the emotional drivers behind online shopping, and the power of relevance in driving engagement and repeat revenue.
Key takeaways
Consumers, particularly Gen Z and Millennials, view checkout as a form of entertainment and a way to explore new products.
Completing a purchase brings a sense of accomplishment and joy, making a seamless process essential for brand loyalty.
Well-timed, relevant offers not only enhance the shopping experience but also encourage customers to return.
What you'll learn
Our report reveals why intuitive shopping experiences, smarter AI-driven recommendations, and streamlined checkout flows are essential for boosting customer satisfaction and retention. Learn how top brands are investing in tools that turn browsers into loyal buyers.
Discover what’s next in online shopping
Michael Rochon, VP of Client Success at Rokt, sits down with Libby Rodney, Chief Strategy Officer at The Harris Poll, to explore key insights from our latest research. Discover how online shopping has evolved from a transactional experience to one driven by excitement and relevance.
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