BEETROOT BY ROKTROKT x PANTONEDesigned for relevance
The most powerful things are often the most unexpected
Beetroot
by Rokt
by Rokt
Color developed by
PANTONE®
PANTONE®
Pantone® · #AD0068Scroll to reveal ↓
001 — On Recognition
Beetroot by Rokt is the color of an origin story
Named for something earthy, unpretentious, and quietly extraordinary, it traces back to a company founded in Sydney with a single disruptive belief: that the moment of transaction was the most valuable and most overlooked moment in commerce.
002 — The moment of decision
Like the beetroot itself.Unassuming, vivid, andentirely its own
Some ideas don’t fit into a category, they become one
Specimen 001 — Pantone® Rokt Beetroot
PANTONE®
Rokt Beetroot
PMS · Rokt Beetroot#AD0068
Hex
#AD0068
RGB
173 · 0 · 104
CMYK
0 · 100 · 40 · 32
Certified
05.20.26
003 — The Color Story
Beetroot carries that same spirit
Bold and vivid. Rooted in where it began. Built to hold attention at the moment that matters most.
Defined and developed by the Pantone Color Institute™, expressed with precision across every environment it inhabits
Natalie LiuRokt Catalog
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Built for the moments that matter most.
See the platform
Hex
#AD0068
RGB
173 · 0 · 104
CMYK
0 · 100 · 35 · 22
Certified
06.26.26